Apple to Replace Orange as Sponsor of Fiction Prize?

The Telegraph reports that Apple has been in talks to support the Orange Prize for Fiction, an award that celebrates women’s writing throughout the world, replacing the UK mobile operator after 17 years of sponsorship.

Orange’s parent company, Everything Everywhere, announced that it would relinquish sponsorship of the prize in May, prompting suggestions that another fruit company would step in to fill the void. As The Telegraph points out, this may become a reality with discussions between Apple and the award’s organisers entering “advanced stages.”

However, it may face competition from device maker, Kobo, which offers a range of popular e-book readers similar to Amazon’s Kindle.

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