Should Farafina be afraid of Amazon.com?

A recent New York Times article reports that Amazon.com, the largest seller of books and e-books in the world, wants to go beyond selling books to publishing books. The news is upsetting many publishers:

” Amazon.com has taught readers that they do not need bookstores. Now it is encouraging writers to cast aside their publishers….It has set up a flagship line run by a publishing veteran, Laurence Kirshbaum, to bring out brand-name fiction and nonfiction.

The article goes on to say:

“Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide….

“Publishers are terrified and don’t know what to do,” said Dennis Loy Johnson of Melville House, who is known for speaking his mind.

“Everyone’s afraid of Amazon,” said Richard Curtis, a longtime agent who is also an e-book publisher. “If you’re a bookstore, Amazon has been in competition with you for some time. If you’re a publisher, one day you wake up and Amazon is competing with you too. And if you’re an agent, Amazon may be stealing your lunch because it is offering authors the opportunity to publish directly and cut you out.

“It’s an old strategy: divide and conquer,” Mr. Curtis said.

You can read the rest of the article here.

Do you think publishers, especially in Nigeria, should be worried about this? Leave us a comment!

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3 thoughts on “Should Farafina be afraid of Amazon.com?

  1. Just more competition is the name of the game. How is Amazon wooing these customers? Can Farafina do same or better? Shikena!

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